My prior post contained a short mention of WIBO. Now, why learn how to be an entrepreneur if you don't have the energy to carry through? Where am I going with this? Good question, glad you asked!
Across the street from my weekly class at St. Francis college, on Remsen St., Brooklyn, near Court Street, is what I call a "real health food store with a conscience". That is, to differentiate from the mega stores.
PERELANDRA is, my opinion, a stellar health food store. After shopping in over 50 health food stores in the NJ/NY area over a period of.....on the other hand, I hereby invoke my 5th amendment privilege on how long I've been at this......
The way you judge whether a health food store serves the public is by their bulk bins. So, if I need an ounce of brown rice flour and don't want to splurge five or six bucks for 2lbs of product that I'll have to eventually throw out, buying in bulk solves that problem. Perelandra's bulk section is unique in that it has its own refrigerated room. This guards against infestation. I can tell you, based of the cost to run that room, coupled with the very reasonable prices they charge, it is not a money maker.
The peak of my visit was buying, from the bulk section, the DATE AND COCONUT ROLLS. Were they good? On a 1-10 scale----11. I know the celebrity chefs tell the contestants on "The Next Food Network Star", that you can't describe "delicious" in writing, but I'll make an exception. Most date rolls could be used in place on laying bricks, but these were soft and ambrosial. I t was love at first bite.
Check them out at http://www.perelandranatural.com/
Other HFSWC (health food stores with a conscience) to be reviewed soon.
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