As reported, this writer ventured to Checkers, to sample their fish sandwich. They matched the price of their foe across the street, MacDonald's, 2@$3.
The fact they reacted instead of responding to a competitor's promo leaves clues. They laid an egg, to be blunt (and Not fish eggs, a.k.a. caviar.)
Less fish, dull color, excess breading, soggy (meaning wasn't cooked at proper temperature to create a seal).
They can keep it. Good service didn't make up for it. My advice: stick to what you do well. Seafood ain't it. Nothing personal.
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