It's my understanding that a movie theatre must remit 90-100% of its ticket sales to the movie production company (?!) for roughly the first five weeks of a first-run showing. (How else could they pay for the talent?).
Someone at AMC came up with a clever idea. Turned their theatre rooms into a night-club-like setting, with tables, wide-body chairs (like flying first-class). They raised the price to twenty dollars ($20), which includes a ten dollar ($10) food/beverage credit. You can reserve on-line, then when you arrive, you swipe your CC and the tickets come flying out of the machine instantly, like in a milli-second, literally.
I highly endorse it. The menu is creative. You're watching a movie in a vastly improved environ.
Whats the bottom line? Figure thirty-five dollars ($35), including tax and gratuity, for entree and one alcholic drink and, of course, the flick. For the year 2011, in-line. May change the paradigm for more theatres.
p.s. movie "How Do You Know"--I thought it was o.k., Amber thought it was cute.
http://www.movietickets.com/
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