In the beginning......blue jeans were work jeans.....1970's---wrangler, levi's, about fifteen bucks.
End of the decade, a perceptive designer named Calvin Klein, dissected a pair, re-designed, rounded out the rear, raised the crotch, giving rise to the dress jean.
The market became saturated--jordache, clouds, paris2000, jessie jeans, cacharel, sassoon, guess, gasoline, ad infinitum. Price point: $25-40. Surreal for that time period.
Today---True Religion, 7 for Mankind...$175.....$250....$300.....??!!
Has the world lost its collective mind?....
The best pair of jeans I had was called Chi Pants...made in the USA. Why? Ever notice that stitch that runs down the inner thigh? Is that the optimum place to put it? Of course not, it's there because it reduces manufacturing cost. Chi Pants did not have that. Also had spandex in the crotch area, making them the most user-friendly jean ever. They moved with you. You could wear them at a nite club and go to the gym and do squats or lunges without a change in wardrobe.
Did the public catch on? Of course not.
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